THE COMPANY
Who We Are
De Trans Pharmaceuticals Ltd is a Nigerian pharmaceutical company headquartered in Onitsha, Anambra State — home to one of West Africa’s busiest medicine markets. We exist to close a simple gap: no family should lose a day of life, school or income to an illness that quality medicine can treat. So we build brands caregivers can trust, price them honestly, and move them through the pharmacies and patent-medicine stores families already use.
PURPOSE — WHY WE EXIST
No family should lose a day of life, school or income to an illness that quality medicine can treat. De Trans exists to close that gap.
VISION — WHERE WE ARE GOING
A Nigeria where verified, affordable essential medicines are within reach of every household — in the city pharmacy and the village PPMV alike.
MISSION — WHAT WE DO DAILY
Develop and distribute NAFDAC-verified essential medicines at honest prices, through the pharmacies and patent-medicine stores families already trust.
VALUES — HOW WE BEHAVE
Quality without compromise. Honest pricing. Access first. Respect for the trade.
Built for the Moment of Trust
Malaria still interrupts more Nigerian childhoods, pregnancies and paydays than any other illness. When fever strikes, a caregiver’s first decision is not clinical — it is about trust: which medicine, at which counter, at what price.
De Trans was built for that moment. Our Artemether + Lumefantrine combination follows the WHO-recommended first-line treatment for uncomplicated malaria, made to NAFDAC-verified standards and priced so a full course never forces a family to choose between medicine and a meal.
From there the promise extends: one masterbrand, therapy by therapy — each product carrying the same marque, the same discipline and the same honest price.
The brand a family can check — and trust.
Every pack carries NAFDAC registration and a scratch-and-verify code — turning the counterfeit crisis into our proof of integrity.
The Guardian-Caregiver
Protective, warm and dependable — the pharmacist neighbour who knows your name and remembers your child’s last fever. We never frighten, never lecture, never overclaim. We reassure with facts and stand behind every pack we sell.
ALWAYS
- Calm, clear, reassuring
- Respectful of the caregiver's judgement
- Short sentences — dosing in days, not decimals
- People first, patients second, segments never
NEVER
- Alarmist or gimmicky
- Jargon-heavy or condescending
- Any claim a NAFDAC reviewer would strike out
Develop the Brand. Deliver It Everywhere.
Two disciplines, one promise — quality medicines, honestly priced, available where families actually shop.
Brand Development
Molecule selection, registration strategy, pack design and positioning.
National Distribution
National distributors, sub-distributors and field teams to the last mile.
Trade & Retail Support
POSM, detailing, pharmacist training and recommendation programmes.
Verification & Anti-Counterfeit
Scratch-and-verify codes on every pack — protecting families and retailers.
Demand-Building Marketing
Radio, OOH, digital and community activation in five languages.
Pharmacovigilance
Batch-level certificates of analysis and a safety line on every pack.
Compliance Is the Brand
Voice never outruns evidence — every public claim passes NAFDAC advertising vetting before release.
NAFDAC-Registered
Every SKU carries a live NAFDAC registration number — A4-101551 (Artemether + Lumefantrine), A4-101640 (Azithromycin).
Batch-by-Batch CoA
A certificate of analysis accompanies every production batch; dossiers are open to prescriber review.
WHO-Guideline Formulations
The antimalarial range follows the WHO-recommended first-line treatment for uncomplicated malaria.
Pharmacovigilance Line
A safety-reporting line prints on every pack — adverse events tracked, answered and acted on.